The Hype of Rare Colors

As a breeder, I try to stay informed of current issues with the breed.  The most common issue that I get asked about is “Do you sell rare color English bulldogs?”.  The answer is an emphatic “NO”.  Rare colored English bulldogs are definitely not my specialty.  I know that as consumers we are often swayed to purchase the newest, coolest, and best item out there.  Do you realize that multiple products we consume have had only a slight variation in the design, concept, or ingredients and have been labeled as “new and improved”?  Why? Because as consumers, we want what others don’t have.  We want to be the first person on the block with the newest car, the newest car, the biggest house… it’s called “Keeping Up with the Jones’ Syndrome” (ok, I just made that up but it’s still true).

The same is true for an English bulldog.  Years ago people wanted the biggest head, the broadest shoulders, a narrow rear end.  Look at where that’s gotten the breed.  We have one of only a handful of breeds that can’t breed naturally, can’t have puppies naturally… not without a heart attack or death of the mom.  Sure, it looks great in the dog but it sure causes tons of issues.

The new black, blue, lilac, tri colored English bulldogs are not doing the breed any favors.  Not because they are harmful to the actual bulldog, per se, but they are harmful to the breed.  Let me explain.  Anytime a breeder strays from the English bulldog standard, the breed is damaged.  With each new puppy, the breed becomes more and more diluted with dogs that don’t actually look like English bulldogs.  Why do we want English bulldogs that don’t look like English bulldogs?  We don’t, actually.

The French Bulldog Club of America agrees.  They too have seen fad colors permeating their breed.  They are taking a stand against it! Check out what they have to say below:

No Fad Colors

What is a fad color and why does it matter?

fad color is a coat color disqualified by the FBDCA/AKC French Bulldog Breed Standard. These colors are also often referred to as rare colors. Those who intentionally breed disqualification (DQ) colors in French Bulldogs are motivated only to make money. No responsible breeder would breed against their breed standard.

FBDCA is bringing up the issue of fad colors in order to:

  • educate and protect the dog-buying public,
  • preserve our breed standard,
  • protect the work of the many outstanding and responsible breeders who adhere to our breed standard.

A reputable and responsible Frenchie breeder should only breed dogs conforming to his or her country’s parent club French Bulldog Breed Standard. Those irresponsible breeders who breed for and advertise rare colors are intentionally spreading unacceptable color genes through the gene pool and causing problems for reputable breeders whose main concern is to produce quality puppies that conform to our Standard. These irresponsible breeders producing fad colors are motivated by greed, since by calling their disqualified colors rare they are able to sell them for very inflated prices.

FBDCA AKC Breed Standard Color Chart

A quick Google search of “rare colored English bulldogs” (that’s the link to the actual search results from today’s date) produced numerous hits.  The first result is a breeder that says that they are the first person to create a “true lilac” English bulldog (2011).  They said that they bred their colored lines to show lines.  This means that some show breeder thought it’d be a great idea to go against the standard they were personally breeding to and trying to gain champion points for!  Guess the money was too good to pass up.  Imagine that stud fee!  This breeder is so “concerned” with the breed that they also have mini bulldogs, which aren’t recognized by the AKC at all.  The only miniature breeds recognized by the AKC are Pinschers, Schnauzers, and Bull Terriers.  This website has pups that range in price from $4,500- $9,500 and the pups don’t look great  In fact they look as if they need a good worming.

The next website touts they offer extremely rare colored bullies but can’t manage to spell extremely correctly.  Imagine that.  The puppies are “possible carriers” of the rare colored genes but are actually red and whites.  They have a price tag of $4,800.

The next website has actually sold a rare colored bully to Kelly Osborne (purchase price of $18,000… yes, you read correctly).  They have about 7 pups on their website, 5 of which are $15,000 and up with the highest purchase price as $30,000 (yes, you read correctly again).  Ridiculous.

Listen, as a breeder I could purchase one of these rare colored dogs and start breeding them.  I could, but I’m not. Simply because it’s not the right thing to do!



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